1) Make Your CTAs Crystal Clear

Calls-to-action like Add to Cart, Buy Now, and Checkout should be unmistakable—visually and verbally.

• Use contrasting buttons and keep copy literal: Add to Cart beats vague phrasing.
• Place primary CTAs above the fold and repeat on long pages.
• Consider a sticky Add to Cart on product pages to reduce drop-offs.

2) Audit & Increase Your Site Speed

Speed influences conversions, SEO, and ad performance. Aim for quick first paint and stable layout.

3) Implement SEO Best Practices on Product Pages

Shoppers still start on search. Make products discoverable and irresistible.

• Map a primary keyword to each product/page (intent-aligned).
• Use keywords in titles, meta descriptions, URLs, and alt text.
• Write benefit-led descriptions and answer “People Also Ask”-style questions.

SEO is compound interest for your store: publish once, profit for years.

4) Simplify Your Checkout Flow

Abandonment often comes from surprise fees, forced accounts, and friction.

• Offer guest checkout; invite account creation after purchase.
• Expose shipping costs early; consider free-shipping thresholds.
• Support fast wallets (Apple Pay, Google Pay, PayPal) to reduce typing.

5) Test Pricing Strategies

6) Give Shoppers All the Info They Need

Replicate in-store confidence with complete content and visual clarity.

• Multiple angles, lifestyle shots, short product video.
• Specs, dimensions, size guides, materials/ingredients.
• Clear shipping/returns and trust signals near the CTA.

7) Track Analytics & Act on Them

Let data guide your next win. Review weekly; iterate monthly.

8) Personalize the Experience

Simple personalization lifts engagement and AOV.

• “Recently viewed” and “Recommended for you.”
• Location-aware messaging (shipping, currency cues).
• Lifecycle emails based on browse/buy behavior.

9) Use Proven Sales Tactics (Without Being Pushy)

FAQ